We do natural health product sales and distribution a little differently. We believe in putting our retail customers first and foremost, and making it as easy and as enjoyable as possible to work with us!

Founded by Renzo Mariani in 2023, ReBoot was launched because we weren’t thrilled with the distribution options available to us as owners/founders of small, emerging natural brands.  What we needed, in terms of sales representation on the ground and in-stores to present our products to the retailers we knew would do well with them, wasn’t happening the way we needed it too. Our emerging brands were getting lost within the many, many brands most distributors carry, and weren’t getting the attention they needed to thrive at retail.  And the retailers we were fortunate enough to be in, weren’t getting the service they wanted. So, we decided to do it ourselves!

Renzo first got bit by the natural supplement bug when he was in his teens.  As a skinny kid, who wanted to build muscle, he started with amino acid tablets, a multivitamin and a weight-gain powder.  After earning a degree in Commerce from UofT, Renzo planned to pursue a Doctor of Chiropractic Medicine, or Naturopathic Medicine, but took some time out first to work for Aldo Dominguez, an industry pioneer in his own right, as he was rolling out the Nutrition House stores in the Toronto area (yes, it was a long time ago!).  While working for Nutrition House, Renzo was tapped by Norm Danniels, founder of Body Plus to join him in growing his company, and the rest is history. Renzo stayed with Body Plus for over 21 years, and was Norm’s right hand in growing the business, and transforming it from a distribution company to an owner of brands. Renzo was instrumental in creating and scaling the growth of Progressive, Iron Vegan and Precision.  Renzo left Body Plus in 2018, after managing the transition once it was sold by Norm to Jamieson Wellness.

Since then, Renzo has launched his own wellness brand, Younited Nutrition, as well as a new sports brand, Confident, and also supports business development for his wife Jillian’s brand Niyama Wellness.

In a sense, ReBoot is Body Plus in reverse order; Body Plus began with expertise in sales & distribution and then launched owned brands, while ReBoot’s purpose is to bring the Body Plus style of sales and distribution to our brands.